Now that you know what to include in your press release, how do you distribute it? One way is to have your release distributed by a reputable PR distribution company. Another way is to build your own contact list and distribute the release yourself, either through your own email program or through a mailing service.

First, let's cover some PR distribution services.

Internet News Bureau - distributes press releases via email to a subscriber base of over 3,000 journalists. Distribution is targeted by subject area, and releases can be online or offline in nature. INB gives personal attention to each and every release it distributes. INB's main service is distribution to the A-List, which consists of 1,400+ journalists who cover the Web. Media outlets include online and offline Internet and computer publications, online news sources, e-mail newsletters, radio and television stations, daily newspapers, etc. Nonprofit rates are available.

PR Newswire - Whether your news has to go around the corner or around the globe, PR Newswire manages all your information distribution needs. PR Newswire is the world leader in the electronic delivery of news releases and information directly from companies, institutions and agencies to the media, financial community and consumers.

Business Wire - has a distinguished reputation for newswire leadership, technological innovation, imaginative products and outstanding service. We have always focused on our core mission - to deliver your news in the most appropriate and innovative fashion...in a crisis or during the normal course of business...anywhere in the world. That's why when your company's hard-won credibility is dependent upon the efficient distribution of news, Business Wire is the answer.

Internet Wire - Internet Wire, Inc. grew from the global internet news agency (gina) and has been online since 1994. In addition to being the industry's premier Internet-based press release distribution service, Internet Wire creates tailored information delivery services for public relations agencies and in-house PR departments.

URLwire is designed solely to announce new Web launches or Web events the day they go live. No other news of any kind is sent via URLwire. Every person who receives the URLwire covers the Web daily for their living, and has personally subscribed to the service. Purposely not automated.

XPressPress - Xpress Press is the only e-mail information service personalizing news delivery to journalists based on their exact areas of coverage. All news releases are sent in separate messages to reporters who can quickly evaluate the content of your news, follow-up immediately by phone, or incorporate the content into working print articles, broadcasts or Web pages.

CYBERPRESS(sm) can send your press release to over seven thousand U.S. newspaper, magazine, Radio, TV, and cable media contacts. Our prices are very competitive. We offer Free marketing and business advice. Join as a free member and get a free press release service from CYBERPRESS.com. Ask about the discount for non-profit organizations.

IMediaFax - Quickly sort and select your media on-line by industry, state, market area, circulation and by editor. Select only those media you want to target -- no more and no less. You choose where to send your news from an up-to-date media database of print and electronic media.

Now let's learn how to build your own media contact database.