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The most common method of putting your news in front of the media is a press release or media advisory. The Spin Project offers an example of a well-written press release here. This article covers the basics of pitching stories to the press, and this article tells you how to pitch your story. Internet News Bureau offers links to several articles covering press release writing and media tips. This article covers the most common mistakes people make when preparing email releases. This article covers the "dos and don'ts" of email press releases. This article offers a few more tips for those writing press releases, particularly online releases. These days, the mere launching of a website is not considered newsworthy. In fact, sending a press release announcing your new website is tantamount to announcing that you are now listed in the phone book. Luckily, the definition of news remains the same whether it is online or offline in nature. If you think of news as "a disruption of the status quo," you'll be well on your way to understanding what is newsworthy. Here's a list of news "hooks" from the SPIN Project. You can use these ideas to "create" news for your issue or organization.
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