These days, to gain the attention of the media, you have to be Bill Gates, Monica Lewinsky, or at least very savvy. Assuming you actually have something newsworthy to share with the press, you'll still need to have a working knowledge of media relations. Luckily, the basics of online media relations do not differ much from those of traditional media relations, so the tried and true rules are still in force. Read this article to learn about "The Care and Feeding of the Press." This article from NetAction will offer a general overview of online media relations. The SPIN Project offers tips on developing relationships with reporters in this article. And they tell you how to navigate the newsroom and target reporters in this article.

Of course, there are a few additional items you'll need to know about online media relations.

The articles below offer a bit of insight into what journalists are looking for on the Internet.

Media In Cyberspace Study III by Steven Ross & Don Middleberg. Learn how members of the media use online resources. Find out how often they go online, their feelings regarding submitting press releases via e-mail, and other issues that affect how you communicate with the media.

A Quest for Insight: PR in Cyberspace 1996 by Craig Settles of Successful Marketing Strategists. This summary report shows how to use cyberspace to work more effectively with the press, and build relationships that benefit your organization. Gain valuable insights into developing information that will draw journalists repeatedly to your site.