Advertising Applications (Ad Apps) are small, fun/useful, free bits of stand-alone software that people can collect from your site or email to one another, and which are hyperlinked to your site. Good examples of AdApps include MMG's A-List, which gives users access to the top 100 email publications on the Internet, and their latest, Lingo Bingo!, a little game that helps 'Net Slaves enjoy Internet industry meetings for a change. Since they're hyperlinked to you, they promote your organization every time someone spreads the word about your Ad App.

The Challenge: Offering Advertising Specialty Products Online
We all love to get the free caps, T-shirts, pens, refrigerator magnets, coffee mugs and other items companies give away as freebies. And companies love to give them to us, as their name and logo on these items builds brand awareness. Ad specialty items are big business and have earned their place as an integral part of many successful marketing strategies.

But how can you achieve the same effect with your Internet customers? It's an expensive proposition to pay for and ship items to the many thousands who will request them. So the challenge is -- how can you give your customers and prospects something of real value, some type of advertising specialty product, while keeping your costs minimal?

The Solution: Advertising Applications (AdApp)
An AdApp is a small, stand-alone software program, professionally written, extremely useful to the targeted end-user and small enough to download quickly. What makes AdApps so effective is that the opening screen features your hyperlinked company name, logo, contact information and promotional message - much more than you'd get on a coffee mug! And the best part is - your customer can download the program free when they visit your website.

There is a strong culture of sharing and free stuff on the Internet, and the offer of a free software program is guaranteed to draw more traffic to any website. Your gift gives you continuing exposure, as each AdApp software program can be custom-designed to include your company name and logo (with a link to your website) and a one page ad with your product and contact information. Most AdApps are small enough for users to email to their friends as attachments and fit on a 3.5" floppy disk. For this reason AdApps are a perfect example of "viral marketing."