Before you can design your website to cater to the media, you need to know how they use the Internet.

Media In Cyberspace Study III by Steven Ross & Don Middleberg. Learn how members of the media use online resources. Find out how often they go online, their feelings regarding submitting press releases via e-mail, and other issues that affect how you communicate with the media.

A Quest for Insight: PR in Cyberspace 1996 by Craig Settles of Successful Marketing Strategists. This summary report shows how to use cyberspace to work more effectively with the press, and build relationships that benefit your organization. Gain valuable insights into developing information that will draw journalists repeatedly to your site.