Frequently
Asked Questions
Is there a formula for
success in issuing press releases?
First and foremost, the release
must be credible in the eyes of the recipient. Important factors
in establishing credibility are:
- The release is well written.
- Information is presented in
a factual manner. Hyperbole, cute spins and overt sales pitches
are not acceptable to media professionals.
- The content is newsworthy and
relevant to the recipient. Write a news release, not an advertisement.
- The release is sent to journalists
who have expressed interest in receiving it. Unsolicited releases
are not effective. Media relations works best through personal
contacts or a recognized, reputable agency.
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Can I be sure that my
press release will result in media coverage?
In a word - no. There is no guarantee
that a particular media outlet will use your release. It will
depend on a number of factors, such as timeliness, relevance
to current topics being covered and to what extent the content
is judged to be of interest to the publication's audience.
How can I tell if my
release has generated coverage?
Because we distribute so many
releases each week, it is not cost-effective for us to provide
comprehensive tracking information. However, there are a number
of ways that an individual organization can monitor coverage
itself. We provide links to several options in our section on
Tracking Media
Coverage.
Where can I find out
more?
Check out our Tips
for Press Release Writing and Effective Media Relations
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