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FOR IMMEDIATE
RELEASE
Recent Study Cites Technology Solutions as Anchors for Profitability During Holiday Season 2006, Merchants with Online Shopping Carts Agree
HADDON HEIGHTS, NJ - October 4, 2006 (INB) -- A recent
Oracle study (released in May 2006) forecasts that this year's
holiday season may be disappointing for many merchants. Due to
fluctuating transportation costs, sales may be slightly higher
than in 2005, but profit margins will likely decline, as
businesses are expected to absorb the increasing costs. The
study also revealed, "In this environment, organizations are
investing in technology solutions to improve operational
efficiency and enhance the customer experience in an effort to
ensure a successful holiday season and ongoing profitability."
That's exactly what Susan Koch, a merchant using an online
shopping cart, has done.
Koch, president of EK Access (www.ekaccess.com), a
designer medical alert bracelet company, admits, "In the
beginning, we were a novice company. We had much to learn about
online sales." After considering other options, Koch realized
one of the most important factors: An online shopping cart must
be easy for site visitors to use. Without customer-friendly
shopping and payment tools, rates of online shopping cart
abandonment tend to rise. In fact, according to online-marketing
research-company MarketingSherpa.com, "...the average cart
abandon rate [is] 59.8%." Koch is proud to report, "Customers
have found that the GoEmerchant Buy_Me Buttons™ are simple
and easy to follow, which of course has only added to our sales."
A companion to a traditional online shopping cart, GoEmerchant's
Buy_Me Buttons™ could be described as a remote shopping cart.
After buttons are created, they can be copied and pasted into
web pages, Word or Excel documents, emails or virtually anywhere
else that supports object linking and embedding.
This is one feature to which Marg Hyland, president of
Pegeen.com (www.pegeen.com), a provider of children's
bridal apparel, contributes much of her success. Hyland reports,
"We use the Internet store of our own design and also use
[GoEmerchant's] Buy_Me Buttons™." Pegeen.com's growth has
been phenomenal. "The ease of use [of the buttons] and the
support we have gotten from GoEmerchant is directly responsible
for our growth of 1800% in the time that we have been with them."
That's not unlike the results seen by Jose Muniz of Amazing
Butterflies (www.amazingbutterflies.com) after switching
to GoEmerchant.com. His introduction to online sales, however,
was a bit rough. "With my first online shopping cart, I quickly
learned that it couldn't accommodate the shipping requirements
my business had, so I hired a programmer to add a front-end
module." From there, sales improved, but Muniz soon realized he
had another challenge.
"I found a lot of customers very reluctant to go through so many
steps just to place an order. That's when I found GoEmerchant."
Amazing Butterflies quickly grew from an inventory of about 30
items to well over 2,000 and saw increases in sales from $60,000
to in excess of $350,000 annually. Muniz reports, "I have added
Buy_Me Buttons™ to over 70 websites. Projected 2006 annual
sales should exceed $1,000,000."
GoEmerchant.com (www.GoEmerchant.com) offers affordable
credit card processing and online shopping cart solutions with
full ecommerce and mail/telephone functionality, high volume
offline credit card processing and retail commerce. For
additional information, or to arrange for a product
demonstration, please contact Lena Crossan directly, toll-free
at 888-638-7867 (x 2146).
Distributed by Internet News Bureau www.internetnewsbureau.com
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