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FOR IMMEDIATE
RELEASE 
New Qtags Services Allows Customers to Vote On Favorites and Download Coupons From Their Mobile Phones
Partnership with StudioIMC Provides Cool Options For
Advertisers Seeking More 'Pull' With Consumers
HOUSTON, TX - May 25, 2006 (INB) -- Advertisers looking
for more interactivity with key audiences can quickly and
easily add participation through two new text-messaging
features from qtags and StudioIMC.
"Everyone is searching for ways to encourage consumers to
'opt-in' and interact with their brands," says Allison Gower,
qtags' president and co-founder. "Our two new services -
IMCVote™ and IMCoupon™ - are low-cost, can be set up
quickly and offer 'pull' components that make interactivity
fun and rewarding for the consumer."
qtags' IMCVote invites interaction by allowing consumers to
answer surveys or fun questions posed in advertising by
texting a keyword to qtags' 78247 (q-t-a-g-s) shortcode.
Responses are collected and tallied by StudioIMC and formatted
for real-time viewing on HTML or mobile-optimized websites,
digital billboards and on-location screens. Advertisers can
even reward participants with give-aways such as ringtones or
mobile phone wallpapers.
qtags' IMCoupon gives consumers the power to receive instant
promotional offers on their mobile phones by responding to a
"text now for a special offer" call to action.
When consumers text the specified word to qtags' 78247
shortcode, they immediately receive a return text with the
advertisers' choice of discount message - a promo code for use
immediately, or a web link to access coupons to bookmark or to
print for future use.
In addition, technology partner StudioIMC can create a variety
of websites (HTML, mobile-optimized or WAP) that enable
advertisers to provide customers with a view of searchable and
printable coupon offers.
About qtags
qtags are currently being used by some of the world's most
well known brands, including HP and Rip Curl USA. The company
offers the qtags service to non-profit organizations at no
cost. The company currently offers qtags in the United States
and Canada and service is expanding to areas such as Europe,
Asia and the Caribbean. For more information on how this
innovative marketing concept works, visit the company blog at
www.allaboutqtags.typepad.com or the company site at
www.qtags.com.
About StudioIMC
StudioIMC (Interactive Multimedia Culture) is a New York City-
based new media agency with an international team of artists
and software engineers focused on innovation in the world of
interactivity (www.studioimc.com).
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