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FOR IMMEDIATE
RELEASE
Phonecasting Behind Latest Evolution in Wireless Communication
SAN DIEGO, CA - April 27, 2004 (INB) -- The latest buzz in
wireless communications is phonecasting - a mobile form of
blogging that uses a simple publishing tool to broadcast
wireless content to multiple cellular phones at once.
Previously, mobile content was limited to what phone companies
chose to present. Now individuals and small businesses are
phonecasting to bring their own content to the wireless
community.
"Phonecasting is the democratization of mobile broadcasting"
says Jason Brook, CEO of Phonecaster. "Anyone can broadcast
messages to people who have signed up for their brand of
information. Everyone is getting in on it, from Fortune 500
companies to club promoters to individual eBay auctioneers."
Like blogging, phonecasting connects people to information by
choice-users sign up to receive specific types of content on
their cell phone.
This movement is catching on because it's easy to use and
broadcasters see immediate results. "Phonecasting is
inexpensive media-individuals use the same technology as big
corporations to get their message out," says Brook. This may
be, in part, why phonecasting is so appealing to its users:
where blogging made it possible for anyone to publish on the
Web and develop a following, phonecasting makes it possible
for anyone to publish content to wireless devices.
According to Franz Krachtus, Director of Sales and Marketing
for Phonecaster, creative businesses are using this technology
to make money, actually selling the content they have. "If a
business has content that they feel is of value, they can sign
up and manage subscribers. It's an easy way to sell the
content." Fortune 500 companies are phonecasting to
communicate with internal staff, sending out hundreds of
messages per week. Online news sources like the San Diego
Union Tribune phonecast breaking news stories to their readers.
Those who want to try broadcasting their own content can sign
up for free on a site like www.phonecaster.com, and
only begin to pay when they start sending volume messages. At
that point, the broadcaster knows what the phonecasts are
worth to them. Phonecaster's mobile Web pages can be used as
a stand-alone Web site or integrated into other Web sites,
corporate intranets, or applications.
ABOUT PHONECASTER
Phonecaster™ is a privately funded company, providing
wireless text messaging services to Web-savvy individuals,
small business owners and corporate clients for over 4 years.
Phonecaster is located in San Diego, California.
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