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FOR IMMEDIATE
RELEASE
Meta-Search Engine, Mamma.comTM, Gets New Look
Mamma.comTM Redesigns Entire Site: Lighter, Faster, More...
MONTREAL, CANADA - May 17, 2002 (INB) -- Mamma.com, The Mother
Of All Search EnginesTM (an Intasys Corporation company,
NASDAQ: INTA) is sporting a new look. The meta-search engine
has undergone a redesign to better position itself for future
strategies, such as premium meta-search, personalized content,
and database marketing.
The goal of the redesign was to modernize Mamma.com's look,
while keeping the homepage simple, uncluttered, and maintaining
its ease of use. The ability to view a search engine's homepage
- quickly and without requiring a change to browser settings -
was crucial, as was the ability to adapt the new look for upcoming
services. Localized versions of the search engine are currently
being developed, and will now be easily implemented due to the
redesigns' flexibility and universal appeal.
The new homepage is 35% faster, making load-time more manageable
- users with 56k modems will be able to load the page in only two
seconds. This lightening up of the page was a necessity as search
engine users become more discriminating, being more likely to go
elsewhere than to wait for a slow page. Avoiding superfluous
images, such as curved headers and icons, and focusing more on
pure html played a large part in the reduction.
In addition, features that might require downloaded software or
a change in browser settings were avoided. Therefore, no java,
flash, shockwave, etc., was used. The new site has achieved a
modern look without gimmicks.
Mamma.com's focus is to remain a search engine and to steer clear
of portal services. However now, as always, space for advertising
on the homepage has been maintained. The new look has brought
the Mamma FavoritesTM, industry exclusive text links, to the
center of the page. It is estimated that advertisers can expect a
10-15% increase in their click-through rates. Additionally, there
is room for a small banner.
Another aim of the redesign was to make MammaTM - the site and
the character - more personable. The homepage now has a space
devoted to Mamma.comTM communications. It will be used to
convey Mamma.comTM news, Internet facts, new services, business
relationships, and other information of interest to users. This
is the first step of a continuous relationship that Mamma.comTM
wishes to develop with its users. It is important for the search
engine to establish a rapport with its users prior to deploying
any database marketing strategies, which will include personalized
content.
The MammaTM character, created in 2000, has also undergone changes.
While characters have often been used for branding purposes offline,
there is limited use online - the new look brings Mamma.com's
character front and center, giving her a new dimension that will be
used to better brand the site.
About Mamma.comTM
Mamma.com - The Mother of All Search EnginesTM is a category leader
among meta-search engines. Formed in 1996, the company has experienced
steady growth and currently has over 7.9 million unique users per
month including their network. Mamma's growing popularity is rooted
in the superior value that its meta-search process provides to the
end user. Intasys Corporation (NASDAQ: INTA) is the parent company
and sole shareholder of Mamma.comTM.
About Intasys Corporation
Intasys, through its subsidiary, Intasys Billing Technologies, is a
global provider of wireless, Internet-compatible billing and customer
care information systems. Its subsidiary, Mamma.com Inc., is an
Internet media and search engine. Intasys continues to hold minority
interests in the new media and telecommunications sectors.
Statements contained in this press release, which are not historical
facts, are forward-looking statements as that term is defined in the
Private Securities Litigation Reform Act of 1995. Such forward-looking
statements are subject to risks and uncertainties that can cause actual
results to differ materially from estimated results. Such risks and
uncertainties are detailed in the Company's filings with the Securities
and Exchange Commission.
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