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FOR IMMEDIATE
RELEASE
Free Software Saves Brides Hundreds of Hours
BridalPlan.com Offers Inexpensive Marketing Tool for Wedding
Vendors
October 2, 2001 (INB) -- The average bride spends 700 hours
planning her wedding. BridalPlan.com
http://www.bridalplan.com aims to significantly reduce that
number by distributing free wedding planning software online
and through local vendors throughout the country.
"For so many years, everyone's been trying to gouge the
bride," explains Michael Lombardo, who worked in the wedding
industry for 17 years before launching BridalPlan.com.
"We're doing exactly the opposite by compiling all the tools
and information a bride-to-be needs, putting it in one
place, and making it available for free."
Bridal Plan software saves brides hundreds of hours by
allowing them to manage their guest list and RSVPs, search
for local vendors, and send e-mail requests to vendors with
one click. The monthly calendar helps brides keep track of
appointments and tasks while the built-in budgeting feature
makes it easy for a bride to create an initial, projected
budget and keep track of whether she's staying within it. It
even includes timeframe recommendations for completing
important tasks.
Because BridalPlan's online gift registry is powered by
Felicite.com http://felicite.com/, couples can register
all their gifts online at one location rather than numerous
stores. The majority of the software's features are
accessible offline, so users need not connect to the
Internet to take advantage of the software. Similar software
sells elsewhere for $40.00 - $80.00.
Bridal Plan also offers wedding vendors an inexpensive
marketing opportunity for their own businesses. BridalPlan
Wedding Planning software can be customized with a vendor's
contact information. "It's the perfect item to hand out at
wedding shows or give away as door prizes. Wedding
photographers can use it like a business card when wedding
guests inquire about their services," says Lombardo. "We
keep our vendor's name - not the competitor's - in front of
the bride throughout the wedding planning process."
BridalPlan.com is ideal for small shops with high-quality
products but a small advertising budget. As Lombardo says,
"We're leveling the playing field for the little guys and
helping brides at the same time. Not only do the brides save
time with our software, the vendors save money on contacting
the bride."
Brides can get the software on CD or via download at
http://www.bridalplan.com and selected wedding vendors
around the US. Vendors who are interested in being included
in BridalPlan.com's vendor database, or who would like to
have BridalPlan software customized with their company
information, should go directly to the website at
http://www.bridalplan.com or contact Michael Lombardo at
(215) 543-9650 or vendors@bridalplan.com. Vendor
database listings and the customized software are free until
December 1, 2001.
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