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Internet News Bureau

FOR IMMEDIATE RELEASE

Free Software Saves Brides Hundreds of Hours

BridalPlan.com Offers Inexpensive Marketing Tool for Wedding Vendors

October 2, 2001 (INB) -- The average bride spends 700 hours planning her wedding. BridalPlan.com http://www.bridalplan.com aims to significantly reduce that number by distributing free wedding planning software online and through local vendors throughout the country.

"For so many years, everyone's been trying to gouge the bride," explains Michael Lombardo, who worked in the wedding industry for 17 years before launching BridalPlan.com. "We're doing exactly the opposite by compiling all the tools and information a bride-to-be needs, putting it in one place, and making it available for free."

Bridal Plan software saves brides hundreds of hours by allowing them to manage their guest list and RSVPs, search for local vendors, and send e-mail requests to vendors with one click. The monthly calendar helps brides keep track of appointments and tasks while the built-in budgeting feature makes it easy for a bride to create an initial, projected budget and keep track of whether she's staying within it. It even includes timeframe recommendations for completing important tasks.

Because BridalPlan's online gift registry is powered by Felicite.com http://felicite.com/, couples can register all their gifts online at one location rather than numerous stores. The majority of the software's features are accessible offline, so users need not connect to the Internet to take advantage of the software. Similar software sells elsewhere for $40.00 - $80.00.

Bridal Plan also offers wedding vendors an inexpensive marketing opportunity for their own businesses. BridalPlan Wedding Planning software can be customized with a vendor's contact information. "It's the perfect item to hand out at wedding shows or give away as door prizes. Wedding photographers can use it like a business card when wedding guests inquire about their services," says Lombardo. "We keep our vendor's name - not the competitor's - in front of the bride throughout the wedding planning process."

BridalPlan.com is ideal for small shops with high-quality products but a small advertising budget. As Lombardo says, "We're leveling the playing field for the little guys and helping brides at the same time. Not only do the brides save time with our software, the vendors save money on contacting the bride."

Brides can get the software on CD or via download at http://www.bridalplan.com and selected wedding vendors around the US. Vendors who are interested in being included in BridalPlan.com's vendor database, or who would like to have BridalPlan software customized with their company information, should go directly to the website at http://www.bridalplan.com or contact Michael Lombardo at (215) 543-9650 or vendors@bridalplan.com. Vendor database listings and the customized software are free until December 1, 2001.

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