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FOR IMMEDIATE RELEASE
CONTACT:
Steve Rubel
Schwartz Public Relations
(212) 677-8700, Ext. 23
steve.rubel@schwartzpr.com
Mary Ann Boland
internet.com Corporation
(212) 547-7939
mboland@internet.com
Danielle Krause
ClickZ
(978) 681-4100, Ext. 30
dkrause@clickz.com
http://www.clickz.com
ClickZ.com Announces New E-Marketing
Offerings - ClickZ Executive Summaries and the ClickZ Guide to
Online Advertising
NORTH ANDOVER, MA - November 9, 2000 (INB)
-- ClickZ.com http://www.clickz.com,
a leading online marketing and advertising e-zine and part of
internet.com (Nasdaq: INTM), today announced two new product
offerings.
ClickZ.com will now offer six executive
summaries on its online marketing and advertising content: The
ClickZ Weekend Edition, EmailMarketer, MediaPlanner, SiteMarketer,
StartUpMarketer, and StrategicMarketer. Each summary contains
a condensed version of the week's articles. Additionally, The
ClickZ Guide to Online Advertising, published by ClickZ is now
available at http://www.clickzguide.com.
ClickZ Executive Summaries
The ClickZ Weekend Edition Executive Summary, debuting on Friday,
November 10, 2000, will be a light-html newsletter of the articles
that have appeared on ClickZ Today that week, organized by similar
content topics.
EmailMarketer Executive Summary covers
subjects such as sponsorships and permission marketing, as well
as case studies and other email marketing commentary.
MediaPlanner Executive Summary will include
subjects such as media buying, planning the media buy, media
buying 101, and agency media strategies.
SiteMarketer Executive Summary will feature
subjects such as profitable online publishing, search engine
optimization, media selling, and small business advice.
StartUpMarketer Executive Summary will
provide articles on subjects such as affiliate marketing, start-up
marketing, low-costs site marketing as well as the latest start-up
marketing news.
StrategicMarketer Executive Summary tackles
subjects such as rich media, brand marketing, target marketing,
cutting-edge marketing and online marketing strategies.
"Over the past two years, we have
received numerous emails from ClickZ subscribers asking us for
a once-weekly version of our ClickZ Today articles, along with
many requests for summaries," says Andy Bourland, ClickZ's
Publisher. "We're excited to not only offer an executive
summary of the articles that have appeared on ClickZ Today during
the week, but further offering targeted executive summaries on
similar content." Feedback from our readers has been great
so far." says Ann Handley, chief content officer for ClickZ.com.
"We're now planning to roll out additional targeted executive
summaries over the next few months."
The ClickZ Guide To Online Advertising
"The ClickZ Guide to Online Advertising" is straight
talk from the online advertising trenches. This essential book
includes tips and tactics for negotiating the online advertising
minefield, whether you buy, sell, research, strategize, measure
or design online advertising. Articles are from the ClickZ archives
and were written by seasoned veterans of online advertising,
all successful professionals who speak from their own experience
and expertise. The guide also contains a resource directory of
companies that optimize advertising and marketing efforts online.
As a courtesy to ClickZ readers, until
Friday, November 24, 2000, a pdf version of the guide will be
free to those who fill out a short survey at http://www.clickzguide.com.
Those who fill out the survey can also receive the hard copy
guide for a small shipping and handling fee of $9.95 domestically
and $14.95 internationally. As of Monday, November 27, 2000,
the physical guide will sell for $39.95 and the pdf will sell
for $49.95 through the ClickZ site, AllNetResearch.com http://www.allnetresearch.com
and other affiliate sites.
About ClickZ.com
Founded in 1997 and headquartered in North Andover, Mass., ClickZ.com
http://www.clickz.com, part
of internet.com), is a compendium of resources and advice for
helping online marketers do their jobs more effectively. ClickZ
culls the experiences of more than 70 contributors to deliver
articles each day full of practical information about online
advertising and marketing. ClickZ reaches more than 80,000 readers
each business day through email newsletters, the ClickZ Forum
and the ClickZ Web site.
About internet.com
internet.com Corporation http://www.internet.com,
the Internet Industry Portal, is headquartered in Darien, CT.
It is a leading provider of global real-time news and information
resources for Internet industry and Internet technology professionals,
Web developers and experienced Internet users. internet.com owns
and operates a network of 148 Web sites, 268 e-mail newsletters,
136 online discussion forums and over 100 moderated e-mail discussion
lists that generate over 170 million page views monthly. Total
"views," which include Web site page views, e-mail
newsletter views and e-mail discussion list views, are over 230
million per month. According to NetRatings, internet.com has
nearly 3 million unique users in the United States alone. Over
25% of internet.com's views are from outside of the U.S. internet.com's
global presence includes editions for Arabia, Asia, Australia,
Belgium, Canada, China, Espanol, France, Germany, Hong Kong,
India, Israel, Italy, Korea, Japan, The Netherlands, New Zealand,
Singapore, South Africa, Taiwan, Turkey and the United Kingdom.
internet.com, with its related internet.com Venture Funds I,
II and III, is an investor in a growing number of business-to-business
content sites and related Internet media properties.
"Safe Harbor" Statement under
the Private Securities Litigation Reform Act of 1995: Statements
in this press release which are not historical facts are "forward-looking
statements" that are made pursuant to the safe harbor provisions
of the Private Securities Litigation Reform Act of 1995. Such
forward-looking statements involve risks and uncertainties which
could cause actual results to differ materially from those described
in the forward-looking statements. The potential risks and uncertainties
address a variety of subjects including, for example, the competitive
environment in which internet.com competes; the unpredictability
of internet.com's future revenues (including those resulting
from online advertising on internet.com's network of Web sites
and related internet media properties), expenses, cash flows
and stock price; internet.com's investments in international
and venture fund investments; any material change in internet.com's
intellectual property rights and continued growth and acceptance
of the Internet. For a more detailed discussion of such risks
and uncertainties, refer to internet.com's reports filed with
the Securities and Exchange Commission pursuant to the Securities
Act of 1933 and the Securities Exchange Act of 1934. The forward-looking
statements included herein are made as of the date of this press
release, and internet.com assumes no obligation to update the
forward-looking statements after the date hereof. |